Last Updated: 21 June 2025

Welcome to EarthLoom Lifestyle. Your privacy and the security of your personal information are of paramount importance to us. This Privacy Policy outlines how your data is collected, used, and protected when you visit or make a purchase from www.earthloom.com (the “Site”).

By using our Site and services, you consent to the data practices described in this policy.

1. Information We Collect

To provide you with a seamless and personal shopping experience, we collect information in the following ways:

A. Information You Provide Directly:

  • Account and Order Details: When you create an account, place an order, or communicate with us, we collect personal information including your name, billing address, shipping address, email address, and phone number.
  • Payment Details: Your security is critical. We do not collect or store your Credit Card, Debit Card, or Net Banking details. All payments are securely processed through our trusted third-party payment gateway, PhonePe.

B. Information Collected Automatically:

  • Device and Browsing Information: When you visit our Site, we automatically collect certain technical information about your device, such as your IP address, web browser type, time zone, and information about the pages or products you view. We refer to this as “Device Information.” We use technologies like “cookies” to gather this information to enhance and personalize your browsing experience.

2. How We Use Your Personal Information

We use the information we collect to operate, improve, and protect our business. These uses include:

  • Fulfilling Your Order: Processing your payments securely, arranging for shipping with our courier partners, and providing you with order confirmations and invoices.
  • Communicating With You: Responding to your inquiries, providing customer support, and sending you essential updates regarding your order, including shipping and tracking information.
  • Improving Our Service: Analyzing how our customers interact with the Site to improve our website design, product offerings, and overall customer experience.
  • Marketing & Promotions: With your permission, we may send you emails about new collections, artisanal stories, and special promotions. You can withdraw your consent and opt-out at any time by clicking the “Unsubscribe” link at the bottom of every promotional email.

3. Sharing Your Information

EarthLoom Lifestyle respects your privacy. We do not sell, rent, or trade your personal information to any third party. We only share your information with trusted partners who help us operate our business, as described below:

  • E-commerce Platform: Our store is powered by WooCommerce. We share your information with them to the extent necessary to provide our e-commerce services.
  • Payment Gateway: We provide necessary order information to PhonePe to securely process your payments.
  • Shipping Partners: We share your name, shipping address, and phone number with our courier partners, such as BlueDart, Delhivery, or India Post, for the sole purpose of delivering your order.
  • Legal Compliance: We may disclose your information if required by law or in response to a valid legal request, such as a subpoena or court order, to protect our rights or the safety of others.

4. Data Security

We have implemented industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure. We are committed to ensuring that your information is secure.

5. Cookies

A cookie is a small file placed on your device’s hard drive. It helps us analyze web traffic and remember your preferences, providing you with a more tailored shopping experience. You have the option to accept or decline cookies through your browser settings, though declining may prevent you from taking full advantage of the website.

6. Your Rights

You have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us at the email address below.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated “Last Updated” date.

8. Contact Us

For any questions about our privacy practices or if you wish to make a complaint, please contact us. We are here to help.